Butta of the Week (continued): Amerie – Heard ‘Em All video

ameriesingle

Here is the full version of Amerie’s video, directed by Anthony Mandler. I noticed that Weezy isn’t in the video or wasn’t included in the single release at all. Hence Amerie begins the song a little awkwardly without the 16-bar intro. Still, this video is pretty hot.  Amerie has definitely stepped up her dancing game on this one, although the moves are not overly difficult. I actually really like the concept of the video as well as its styling and overall feel. Amerie looks comfortable in this grimey yet fashionable role, especially since we are used to seeing her a lot more girly and feminine. Expect to see this video very often on 106 & Park. Did ya’ll like it?

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Published in: on September 25, 2009 at 12:35 am  Leave a Comment  
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Butta of the Week! Amerie feat. Lil Wayne – Heard ‘Em All

amerie

Amerie’s second single off her forthcoming Love & War album almost slipped through the Choklit cracks. But here it is in all its glory. Heard ’em All features the best of what can safely be called, ‘Amerie’s sound’. It evokes that brassy D.C go-go sound Amerie is well-known for, along with staccato melodies and an urgent, quickened pace. Amerie sounds great on the song as she warns all potential suitors to keep their distance unless they have something real for her.  Also check out a sneak peak of the making of the video for Heard ‘Em All. The remix I posted features Lil Wayne, although I do not see him in this video footage. This definitely looks like the type of song Amerie needs. Why R U was an ok song, but I don’t think it generated the buzz she needed. Amerie really needs a hard-knocking hit to make a dent in this Beyonce/Rihanna-focused music industry & media. The choreography is lookin’ hot too! What do ya’ll think of the song and video?

Amerie feat. Lil Wayne – Heard ’em All

Published in: on September 23, 2009 at 12:15 am  Leave a Comment  
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