Before They Blow-POP! Bertell

You may have heard about Bertell. He is the newest artist exclusively signed to Capitol Records via Bryan Michael Cox’s label BlackBaby Entertainment and Bertell’s own Upscape Music group. A Houston native, Bertell left his hometown to try his hand at a basketball scholarship opportunity in New Jersey, before leaving school his last year to return to music once again. After collaborating with Dem Franchize Boyz for their local hit, Shorty What That Do, he caught the attention of R&B Music Producer B. Cox. Together, they began working together to hone Bertell’s sound.  Bertell would soon record a hit in the buzz single She Bad featuring Houston royalty, Bun B. Bertell’s next single, Beat it Up would become his first real single and major label push.

After I peeped the  video last week and checked out his Myspace, the song grew on me.  Now before you say anything, yes, I am aware of the obvious comparisons. Beat it Up has some The Dream-inspired moments and the lyrics do remind me of the music Trey Songz is doing nowadays with his sing-songy rapper-meets-sanga style. Bertell decides to push the censors by talking about different sexual positions, including the “Suicide position” that got bleeped from the song.

The main reason I mentioned Bertell as one to watch is that his production company, Upscale Music Group (specifically T.A And Kwasi) has produced a hit with Beat it Up! It was the 3rd most-added song to Urban Radio according to Bertell’s Myspace page. This is an important feat for an artist in an Industry that is becoming harder and harder to break into.

Also, Bertell has a uniquely smooth voice. If he can get past the comparisons to other artists and the fly-by-night success of a first hit record, Bertell may have something of value to offer the R&B scene. Still, from what it sounds like, Bertell will be following in the footsteps of Trey Songz and he may have some trouble gaining real fans this way.

Nonetheless, check out Bertell’s video, then listen to the remix to Beat It Up featuring a fast-talking Twista – who is perfect for the song. What do you guys think of Bertell? Do you think he sounds like other artists or is he currently in his own lane?

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Bertrell feat. Twista – Beat it Up Remix


Sweet Tooth: LeToya feat. Ludacris – Regret


The lovely LeToya Luckett released the video for her third single Regret featuring Ludacris off of her sophomore album, Lady Love. I love this song!! Its not extra, its not all over the place, its simple, good music with a good beat and a minimal video. Don’t get me wrong – Capital paid NO money for this video! All the dollars were clearly spent on making Letoya look fly and Luda lookin fresh. The rest of the video (including its concept) were left alone. Nonetheless, Letoya looks great, sounds great and is werking the attitude in this set. I love it!

Sidenote: Ladies, since it is currently break-up season, I recommend this song as a sort of anthem to let these men know, they done really messed up this time! You’re welcome.

Stay sweet!

Published in: on November 13, 2009 at 2:53 am  Leave a Comment  
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Sweet Tooth: New Music from Priscilla Renea & Ciara

I was perusing Concrete Loop and found this video from a very talented young artist named Priscilla Renea who is currently signed to Capitol records. The 20 year old singer/songwriter has a beautiful voice and appears to be a breathe of fresh air in an industry that is obsessed with image. Her video below is impossibly cute, as is the song, called Hello Apple. Her debut album will be called Jukebox and should be released later this year. Priscilla apparently was discovered via YouTube where she posted videos of herself singing her songs. Respect the grind!

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Also, you must check out this YouTube video she does covering Drake’s Best I ever Had. Very talent girl and such a cutie pie!



Published in: on July 18, 2009 at 1:51 am  Comments (2)  
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