You may have heard about Bertell. He is the newest artist exclusively signed to Capitol Records via Bryan Michael Cox’s label BlackBaby Entertainment and Bertell’s own Upscape Music group. A Houston Native, Bertell had to leave his hometown to try his hand at a basketball scholarship opportunity in New Jersey, before leaving school his last year to try his hand in the Music Industry once again. After collaborating with Dem Franchize Boyz for a local hit, Shorty What That Do, he caught the attention of R&B Music Producer B. Cox. Together, they began to work together to hone Bertell’s sound. Bertell would soon record a hit in the buzz single She Bad featuring Houston Royalty, Bun B. His next single, Beat it Up would become his first real Single and major label push. After I peeped the video last week and checking out his Myspace I was starting to really feel the song. Now before you say anything, yes, I hear the references. Beat it Up has some Dream-inspired moments and the lyrics do remind me of the music Trey Songz is doing nowadays with his sing-songy rappper meets sanga style. Bertell decides to push the censors by talking about different sexual positions, including the “Suicide position” that got bleeped from the song.
The main reason I mentioned Bertell as one to watch is that his production company, Upscale Music Group (specifically T.A And Kwasi) has produced a hit with Beat it Up! It was the 3rd most-added song to Urban Radio according to Bertell’s Myspace page. That is an important feat for an Industry that is becoming harder and harder for new Artists to break into.
Also, Bertell has a uniquely smooth voice that he showcases on Beat it Up. If he can get past the imitations of other artists and the fly-by-night success of a first hit record, Bertell may have something of value to offer the R&B scene. Still, from what it sounds like, Bertell will be following in the footsteps of Trey Songz and he may have some trouble gaining real fans this way.
Nonetheless, check out Bertell’s video, then listen to the remix to Beat It Up featuring a fast-talking Twista (who is perfect for the song). What do you guys think of Bertell? Do you think he sounds like other artists or is he currently in his own lane?